Marcus Segerros
Why it is important to have a strong, thorough, unified brand identity and profile.
Many companies promote themselves and receive new customers through referrals. All companies have a form of logotype and most of them have a website, a company email, business cards, various presentations and maybe some brochures or roll-ups. Some also have a slogan/tagline to add and strengthen the brand and make it more memorable. There are many good examples of that and some bad ones. The thing is, though, that many companies do not have a modern and unified profile throug