Marcus Segerros
The future of automotive design
With the new era of electric and self-driven cars, buses, trucks, boats and whatnot something new is happening within automotive and ...
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Marcus Segerros
Sep 11, 20163 min read
Why being a good designer is more than making cool sketches
As a designer you need to be able to look into the future. Being a designer is a little bit like being a wizard. You need to create...
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Marcus Segerros
Mar 7, 20163 min read
How to speed up the product development process.
Developing a new product can be a complicated and lengthy task. Complexity+time = a more expensive process. Speed is crucial in making...
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Marcus Segerros
Jan 28, 20162 min read
Why it is important to have a strong, thorough, unified brand identity and profile.
Many companies promote themselves and receive new customers through referrals. All companies have a form of logotype and most of them...
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Marcus Segerros
Oct 26, 20151 min read
The Mechooler
The Mechooler mechanical cooling container is a hand driven, portable can and flask cooling device. It does not use any electricity or...
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Marcus Segerros
Oct 22, 20151 min read
Good design is good business
"A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design...
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Marcus Segerros
Oct 21, 20151 min read
Back to the future today
It’s Back To The Future Day Today – So What Are The Next Future Predictions? Some of the technologies from the movies are reality today....
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Marcus Segerros
Oct 21, 20151 min read
Great cars are great art
“American designer Chris Bangle explains his philosophy that car design is an art form in its own right, with an entertaining – and...
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Marcus Segerros
Oct 21, 20151 min read
Future cities art
“Paul Chadeisson is a French concept designer who creates exquisite futuristic urban environments. You probably know his work from games...
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Marcus Segerros
Oct 21, 20153 min read
The product development process
To effectively develop new products, there are a number of tools and project methods to use and follow. It varties from case to case but...
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Marcus Segerros
Oct 20, 20151 min read
Why Most Product Launches Fail
Less than 3% of new consumer packaged goods exceed first-year sales of $50 million. Why is that? This article aims to answer that...
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Marcus Segerros
Oct 20, 20151 min read
7 smart new inventions
Check out this article on Gizmodo about some smart and practical inventions that we need to have. #invention #engineering
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Marcus Segerros
Oct 20, 20151 min read
Graphic design, general rules to follow
While we’re on the subject of graphic design I would like to take the opportunity to talk a little bit about some general guidelines to...
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Marcus Segerros
Oct 20, 20151 min read
How professional designers create their logos
How do logos come to life? Designer Aaron Draplin explains in his video how his creative process works. I myself work in a similar way....
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