Marcus Segerros
The future of automotive design
With the new era of electric and self-driven cars, buses, trucks, boats and whatnot something new is happening within automotive and ...
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Marcus Segerros
- Sep 11, 2016
- 3 min
Why being a good designer is more than making cool sketches
As a designer you need to be able to look into the future. Being a designer is a little bit like being a wizard. You need to create...
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Marcus Segerros
- Mar 7, 2016
- 3 min
How to speed up the product development process.
Developing a new product can be a complicated and lengthy task. Complexity+time = a more expensive process. Speed is crucial in making...
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Marcus Segerros
- Jan 28, 2016
- 2 min
Why it is important to have a strong, thorough, unified brand identity and profile.
Many companies promote themselves and receive new customers through referrals. All companies have a form of logotype and most of them...
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Marcus Segerros
- Oct 26, 2015
- 1 min
The Mechooler
The Mechooler mechanical cooling container is a hand driven, portable can and flask cooling device. It does not use any electricity or...
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Marcus Segerros
- Oct 22, 2015
- 1 min
Good design is good business
"A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design...
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Marcus Segerros
- Oct 21, 2015
- 1 min
Back to the future today
It’s Back To The Future Day Today – So What Are The Next Future Predictions? Some of the technologies from the movies are reality today....
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Marcus Segerros
- Oct 21, 2015
- 1 min
Great cars are great art
“American designer Chris Bangle explains his philosophy that car design is an art form in its own right, with an entertaining – and...
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Marcus Segerros
- Oct 21, 2015
- 1 min
Future cities art
“Paul Chadeisson is a French concept designer who creates exquisite futuristic urban environments. You probably know his work from games...
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Marcus Segerros
- Oct 21, 2015
- 3 min
The product development process
To effectively develop new products, there are a number of tools and project methods to use and follow. It varties from case to case but...
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Marcus Segerros
- Oct 20, 2015
- 1 min
Why Most Product Launches Fail
Less than 3% of new consumer packaged goods exceed first-year sales of $50 million. Why is that? This article aims to answer that...
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Marcus Segerros
- Oct 20, 2015
- 1 min
7 smart new inventions
Check out this article on Gizmodo about some smart and practical inventions that we need to have. #invention #engineering
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Marcus Segerros
- Oct 20, 2015
- 1 min
Graphic design, general rules to follow
While we’re on the subject of graphic design I would like to take the opportunity to talk a little bit about some general guidelines to...
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Marcus Segerros
- Oct 20, 2015
- 1 min
How professional designers create their logos
How do logos come to life? Designer Aaron Draplin explains in his video how his creative process works. I myself work in a similar way....
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