Marcus Segerros - Industrial design engineer

Many companies promote themselves and receive new customers through referrals. All companies have a form of logotype and most of them have a website, a company email, business cards, various presentations and maybe some brochures or roll-ups. Some also have a slogan/tagline to add and strengthen the brand and make it more memorable. There are many good examples of that and some bad ones. The thing is, though, that many companies do not have a modern and unified profile throug

How do logos come to life? Designer Aaron Draplin explains in his video how his creative process works. I myself work in a similar way. I'm briefed by the client, maybe he or she has some basic demands or a direction they would like the design to have, and I come up with some different ideas that could live up to what they want by trying out some shapes and colours, and when they've picked a design I continue to finish it in more detail and higher quality. Check out Aarrons v