How do logos come to life? Designer Aaron Draplin explains in his video how his creative process works. I myself work in a similar way. I'm briefed by the client, maybe he or she has some basic demands or a direction they would like the design to have, and I come up with some different ideas that could live up to what they want by trying out some shapes and colours, and when they've picked a design I continue to finish it in more detail and higher quality.
Check out Aarrons video below: