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  • Writer's pictureMarcus Segerros

Graphic design, general rules to follow

Updated: May 10, 2021

A happy looking bulb with a brain inside
A happy brain bulb

While we’re on the subject of graphic design I would like to take the opportunity to talk a little bit about some general guidelines to follow when working. The work process and cases can of course vary alot, but in most cases it’s enough just to use some tricks and common sense. Here are some general points to follow:

1. Think about using contrast and emphasize what’s important. Don’t make it unnecessarily complex.

2. If you’re working for a company doing for example a website or a brochure, you should stick to its colour scheme, fonts and shapes, assuming that they already have something like that before.

3. Make careful changes if you’re gonna make something new, like a logo for example. You can of course get more creative and wild, just make sure you discuss properly with the client and explain your ideas.

4. Use different fonts for different purposes, but make sure they’re readable. Large, clear fonts that are easy to read is preferable, and make sure it has enough contrast against the background.

5. Usually in the west, we read from the upper left to the lower right. Use that to your advantage, and don’t confuse the reader/viewer with the layout. Make sure it’s logical and understandable.

6. Try using different images, colours and figures to help explain things and make the layout less boring and more unique. Just remember points 2 and 3.

Hopefully these pointers will help you get started with your project/work and let you go back to the basics so you won’t forget anything important. Good luck!

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