Why Most Product Launches Fail
- Marcus Segerros
- Oct 20, 2015
- 1 min read
Less than 3% of new consumer packaged goods exceed first-year sales of $50 million. Why is that? This article aims to answer that question.
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Less than 3% of new consumer packaged goods exceed first-year sales of $50 million. Why is that? This article aims to answer that question.