Marcus SegerrosOct 22, 20151 min readGood design is good business "A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor's 500—a stock market index of 500 large publicly traded companies—by 228%."
"A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor's 500—a stock market index of 500 large publicly traded companies—by 228%."